Knock, an Atlanta founded but San Francisco based platform, is attempting to increase their visibility by assisting home and property owners who would like to sell what they have and buy something else. The business conducts enterprise at the home the owner wants to sell and at their potential new home.
The hope is to attract new users who would like assistance and accessibility, says the co-founder and CEO Sean Black in a talk with The Atlanta Journal Constitution going on to say, “People hate the listing process.”
When someone is seeking a new home and discovers one, Knock goes ahead and purchases it for them, which grants the homeowner the opportunity to move right in immediately. Knock will then begin handling the procedure for selling the original house, similar to how a real estate agent would. However Knock will also point out any renovations or repairs, even loaning the seller up to $10,000 to assist in whatever changes need to be made. After the house sells on the market, Knock takes 6% of the price and the agent for the buyer.
Afterward, the original seller can buy the new home from Knock.
Read more here.
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