• Theranos CEO Elizabeth Holmes has long been obsessed with late Apple CEO Steve Jobs.
• Her Jobs obsessions ruled everything from clothing choices to management techniques to the car she rode in.
• Wall Street Journal writer John Carreyrou details all the ways Holmes tried to emulate Jobs in his book "Bad Blood: Secrets and Lies in a Silicon Valley Startup."

---

Theranos founder Elizabeth Holmes had a Steve Jobs obsession and it permeated every aspect of her life, from wardrobe choices to the way she ran Theranos.

In his new book, "Bad Blood: Secrets and Lies in a Silicon Valley Startup," Wall Street Journal reporter John Carreyrou details the rise and fall of blood-testing startup Theranos, and its charismatic founder, Elizabeth Holmes.

A recurring theme throughout the book is how Holmes drew inspiration from the late Apple CEO. So much so, in fact, that Holmes seemingly began to consider herself the female version of Jobs, and seemed to feel a personal connection to him.

Here are some of the ways Holmes tried to emulate Jobs:

And here's how Carreyrou described the day Jobs died in October 2011 (emphasis ours):

"Elizabeth and Sunny [Balwani, Holmes' boyfriend and No. 2 at Theranos] wanted to pay Jobs a tribute by flying an Apple flag at half-mast on the grounds of the Hillview Avenue building. The next morning, Jeff Blickman, a tall redhead who'd played varsity baseball at Duke, volunteered for the mission. He couldn't locate any suitable Apple flag for sale, so Blickman had one custom made out of vinyl. It featured the famous Apple logo in white against a black background. The store he went to took a while to make it. Blickman didn't return until late in the day. In the meantime, work at the company came to a standstill as Elizabeth and Sunny moped around the office, consumed by the hunt for the Apple flag."