EC found Doordarshan’s spot too costly for documentary
The following year, the EC decided that instead of producing a documentary, Doordarshan should be approached for producing a spot of about two minutes duration. A “proper media plan” in this
Published: 27th May 2018 02:24 AM | Last Updated: 27th May 2018 05:33 AM | A+A A-
NEW DELHI: The following year, the EC decided that instead of producing a documentary, Doordarshan should be approached for producing a spot of about two minutes duration.
A “proper media plan” in this regard was obtained from DD, but the EC found it to be “too costly,” sources said.
There was a U-turn following the DD proposal. At a meeting on January 30 this year, the EC decided to go back to the plan of making a short film of about 5-7 minutes in Hindi and English.
It was decided that a plan will be made for telecasting and displaying/uploading the film on social media.
“Though the organisation comes under the MHA, it is a self-reliant one. That is why the film has been stuck for so long,” a government official said.
