STR: Europe hotel performance for April 2018

Europe’s hotel industry reported increases across the three key performance metrics during April 2018, according to data from STR.

Euro constant currency, April 2018 vs. April 2017

Europe 

• Occupancy: +1.5% to 73.2%
• Average daily rate (ADR): +2.9% to EUR108.03
• Revenue per available room (RevPAR): +4.4% to EUR79.13

Local currency, April 2018 vs. April 2017

Italy

• Occupancy: +1.1% to 72.9%
• ADR: +1.6% to EUR149.96
• RevPAR: +2.8% to EUR109.32

STR analysts note that the absolute occupancy level was the highest for any April on record in Italy. Additionally, absolute ADR was the highest for an April since 2007. Annual and biannual trade fairs in Milan are leveling out year-over-year performance levels. The Bit International Travel Exhibition took place in February 2018, lowering April performance comparisons due to the event previously occurring in April 2017. However, both EuroCucina and Salone Internazionale del Mobile took place during 17-22 April 2018, which helped stabilize performance.

Switzerland

• Occupancy: +7.9% to 62.5%
• ADR: -1.1% to CHF188.30
• RevPAR: +6.7% to CHF117.72

The absolute ADR level was the lowest for any April on record in the country, whereas the absolute occupancy level was the highest for an April in Switzerland since 2008. STR analysts point out that the three bank holidays—Easter Monday, Näfelser Fahrt and Sechseläuten—helped drive RevPAR growth for the month.

Poland

• Occupancy: +1.7% to 72.3%
• ADR: +5.4% to PLN295.96
• RevPAR: +7.2% to PLN213.87

The absolute ADR level was the highest for an April in Poland since 2007. STR analysts attribute strong performance comparisons to the Easter calendar shift from mid-April last year and a subsequent rise in April 2018 business demand.