American Airlines said about 60% of its customers presented with basic economy fares are choosing a higher-priced option with more features, but these so-called conversion rates are higher on its own website than third-party booking sites. While overall conversion rates are rising, American’s disclosure points to a dilemma airlines face: They can’t control the message on third-party sites as effectively as on their own, and it appears to be costing them money. “Our ...
