“HOW MUCH SHOULD a rosé cost?” That question appeared recently on a wine discussion board. It struck me as curious to suggest that a certain wine color should be worth a specific dollar amount. I couldn’t imagine anyone asking about the appropriate price of a red or white. But rosé is more like a seasonal commodity than a wine for many drinkers today.
The latest Nielsen figures show retail dollar sales of non-sparkling rosés have increased by an eye-popping 65% this year over last, while sparkling rosé sales rose by nearly...