Published on : Thursday, May 24, 2018
“That may not sound like a lot, but it translates to $32 billion in lost visitor spending and 100,000 fewer U.S. jobs,” said President and CEO of the U.S. Travel Association, Mr. Roger Dow, while delivering a speech at the association’s annual trade show, IPW in Denver this week.
Dow observed that many top-tier destinations like Los Angeles, Miami, New York, Orlando, and Seattle, are “thriving” but regardless of their success, quite a few travelers are opting to travel to places other than the United States.
“More people around the world are traveling than ever before—but too many [are] visiting places other than the U.S.,” said Dow. “Bottom line: we’re falling behind our competitors.”
In spite of the slump, the tourism sector remains confident by recent positive indicators.
At the early part of this year, U.S. Travel banded together with 14 significant business groups in Washington to introduce the Visit U.S. Coalition to address the drop in the market share. In particular, the new organization was intended to work with the White House to endorse a simple yet attainable idea—the United States should be the one of the most secure and the most-visited country in the world.
“We’ve been urging the president to proclaim America open for business, and we’re very encouraged that he did so on the world stage in Davos,” said Dow.
Tags: US tourism sector