Modi govt’s fourth-anniversary tagline sets template for 2019, focus on ‘intent’, ‘development’

The Narendra Modi government, along with the Bharatiya Janata Party, will celebrate its fourth year in office with a publicity blitz to highlight its achievements and a theme that will set the template for the campaign for the Lok Sabha elections next year.

The anniversary celebrations will have the tagline - Manzil Aa Rahi Hai Paas, Desh Ka Badhta Jaata Vishwas; Saaf Niyat, Sahi Vikas’. In its condensed form, the theme will be Saaf Niyat, Sahi Vikas - Clean intent, Right Development.

The theme, said a key person familiar with the planning of the campaign, will also focus on Modi’s intentions, the progress that has been achieved in the last four years and an acknowledgement that more needs to be done while the country is moving in the right direction.

“There is no doubt that our biggest asset is PM Modi’s credibility and there is no doubt about his intentions. We will also flag both infrastructure and welfare gains to show there is a lot that the government has achieved. But the slogan recognises that this is a journey and ask citizens to have faith that the direction is right,” the person quoted above said.

Top ministers will hold press conferences to showcase the government’s achievements during its four years in office and there will be a social media campaign, a planned outreach to over one lakh intellectuals, a ‘harmony connect’ day with Dalits and more events.

Modi will be in Odisha on Saturday.

Main opposition Congress has said it will mark the fourth anniversary of the Modi government as “Vishwasghat Divas” or Day of Betrayal and hold protests in every district of the country.