HOLDEN has been doing it tough of late. Following the death of the locally built VF Commodore that’s been replaced by an imported model, and a lukewarm response to newer models such as the all-new Equinox SUV, sales for the lion brand have been on a steady decline.

 

The saviour for Holden may come in the form of the Colorado, the brand’s competitor in the booming pick-up segment, which is fast becoming the vehicle of choice for Australians from all walks of life.

 

The Colorado occupies fifth place overall in the combined 4x2 and 4x4 pick-up segment, however the brand has said that it sees no reason why a top-three sales result can’t be achieved.

 

Overall Colorado sales have slid 16.5 per cent in 2018 despite the pick-up segment increasing 7.4 per cent, however a new ad campaign is set to put the spotlight back on the Thai-built one-tonner.

 

Visibility notwithstanding, does the Colorado have what it takes to snag a top-three spot in the hugely competitive pick-up market?