Samsung Wants Every Appliance to Talk to You by 2020

With its bet on AI, Samsung aims to boost demand for its products as it fends off Silicon Valley rivals and Chinese manufacturers

SUWON, South Korea—Kim Hyun-suk, who leads Samsung Electronics Co.’s push into artificial intelligence, is perplexed by the voice-activated speaker craze.

“Deep down, I wonder why everyone is talking about speakers,” said Mr. Kim, the new CEO of Samsung’s consumer-electronics unit, in a rare interview. The South Korean company sells half a billion devices and appliances every year.

“Isn’t...