The world of financial services is changing in ways that are more dramatic than we would have imagined even five years ago. Inspired by Apple stores and other similar outlets, banks are using smart technology to remodel their branches into smarter retail-like outlets. On the other hand, small retail shops are increasingly equipping themselves to provide a wide range of financial services from opening bank accounts to issuing insurance policies using high-tech handheld devices.
The enhanced communication landscape completely rewrites the ground rules for the distribution of banking, insurance and mutual funds products from the point of view of both the customer – who has increased choice and is empowered by the availability of instant options – and the conduit – in this case, the ‘human’ channel or the agents. Banks dominate the formal financial system in India, with 70.5% of the total assets of the financial system.
This, as well as other factors related to the development of markets and trust structures in the economy, has meant that universal banks are the dominant providers of financial services to consumers with access to the formal system. Retail banks, serving as customer-facing ends of the delivery channels for their own products as well as partner products like insurance and mutual funds, have stitched together distribution models to suit the needs of their primary consumers, while insurance and asset managers have aggressively grown their presence through physical as well as digital channels. Dramatic changes that are being taken place in the industry. Thus, re-thinking of marketing and distributions models, moving from old school strategies has become a necessity.
Below are the most important marketing industry trends that can’t be ignored by financial marketers. Unfortunately, according to the research from the Digital Banking Report, many financial services marketers are not embracing or effectively prioritizing these trends. These 10 topics and much more will be discussed at the BFSI PRODUCT MARKETING & DISTRIBUTION SUMMIT 2018 (4-5 July, Mumbai, India Event website: https://bit.ly/2IDgbTc)
- Changing environment & regulatory challenges in financial product marketing
- Product innovation, distribution & marketing in financial services
- New era of digital financial inclusion in India – Navigating the known & unknowns
- Challenges and opportunities in new product development & distribution in urban and rural areas
- Bancassurance – Distribution alliance between the insurance company and the bank
- Rules of the Game: Organization, Implementation, and Evaluation
- Evolution of NBFCs and asset/wealth management companies in India
- Transformation of retail banking distribution
- Evolution of marketing & distribution of Mutual Funds in India
- Challenges & opportunities in the housing finance market in India
Some of the key speakers at the summit include:
- Abhishek Gupta
Senior Vice President and Head – Marketing
Edelweiss Group
- Akhilesh Jha
Head – Distribution
DBS Bank
- Deepali Naair
Chief Marketing and Digital Officer
IIFL Investment Managers
- Jaimit Doshi
Executive Vice President – Marketing
Kotak Securities
- Juzer Tambawalla
Head of Marketing
Franklin Templeton Investments
- Manish Thakur
VP – Products & Strategy
Canara HSBC Oriental Bank of Commerce Life Insurance Co. Ltd
- Prathibha Ramachandran
Head-Innovation, SGSS India
Société Générale Global Solution Centre
- Rakesh Wadhwa
Chief Marketing Officer, Head of Strategy & Retail Assurance
Future Generali India Life Insurance
- Rahul Karmarkar
Head: Business Strategy & Acquisition
Axis Bank
- Sanjay Sharda
Head Rural Distribution
IndusInd Bank
- Shailesh Pandey
EVP & Head – Strategy & Marketing
Fino Payments Bank
- Sopan Upadhyay
Chief Marketing Manager
IDBI Federal Life Insurance
- Sonjai Kumar
Certified Member of IRM, London
Ambassador in India of Institute of Risk Management (IRM)
- Srikant Rao
Head Products – Secured Loans & Business Working Capital
Standard Chartered Bank
- Srinivas Jain
Executive Director – Strategy and International Business
SBI Fund Management Private limited
- Upendra Namburi
Chief Innovation & Marketing Officer
Bharti AXA General Insurance
- Vishal Soni
Group Vice President | Product Head – Banking, Insurance & Investments
DCB Bank Ltd
To know more about this summit, participate as a delegate/sponsor please visit: