Tā moko is not a fashion statement or scribble - it's about birthright

When I first saw Sally Anderson's moko kauae I assumed she had Māori ancestry and it was her link to them.

But Anderson is not Māori, she is a Pākehā woman. Her husband, Roger Te Tai has a full facial moko or mataora. He supports his wife's decision and hit back at critics on Te Karere saying "she is more Māori than you'll ever be".

Anderson's chin tattoo is distinctively Māori in design. Artist Inia Taylor has publicly apologised for doing the work after the backlash, and he asked Anderson to stop using the tā moko for commercial gain. She has since removed marketing images she's been using online to promote her life coaching business.

Taylor says he did the tā moko because he didn't want to be a racist.