Tweens: The Hardest Hotel Customers to Please

They’re too old for kiddie activities, too young for teen programs, but children from 8 to 12 need to stay busy to ensure return visits

Hotels are trying to crack one of the trickiest riddles in the business: How do you keep a tween happy?

Children in that awkward age between 8 and 12 can be a headache for hotels. They flee at the sight of 5-year-olds coloring. Yet they may be too young to wander around a resort alone or to take part in the growing number of teen-oriented activities at hotels like dance parties. And their presence is likely to chase the teens away anyway. Now, hotels are coming up with new ways that they hope will engage tweens—and keep their...