Global motorcycle major Harley-Davidson today opened an exclusive merchandise store in the city, in a bid to push the iconic brand in India through lifestyle apparel.
Riding a 2018 Fat Bob Harley Davidson bike, the store was inaugurated by Karen Davidson, the great-granddaughter of co-founder William A Davidson.
Davidson expressed hope that rising fuel prices in India will not be a deterrent for Harley bike sales.
The merchandise unit is aimed at youngsters aged between 18 and 35 years.
Harley Davidson Motor Company has partnered G-III Apparel Group Ltd for designing and distributing the brand's apparel line throughout the Asia Pacific.
Davidson said while women bikers in the US are in double digits, the number is very small in India, but expected the community 'Ladies of Harley' would play an important role in promoting women riders.
In India, there are about 200 women Harley riders, officials said.
Harley-Davidson India is also contemplating foraying into the used motorcycle segment in the country.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)