Xerox to focus on digital solutions, small towns

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As the government increases its thrust on digitising data, there is a lot of potential in digitising documents, which is what Xerox is trying to tap into.
By Priyanka Sangani

Five months after taking charge as MD at Xerox India, Raj Kumar Rishi is focusing on significantly ramping up the company’s presence.

While Xerox may be synonymous with photocopiers in India, the company is a leader in the managed print services business globally.

“We’ve had a good journey in India and are now on a faster growth trajectory. Digital solutions are a big opportunity that we are tapping into, both within the government and corporate segment,” said Rishi.

As the government increases its thrust on digitising data, there is a lot of potential in digitising documents, which is what Xerox is trying to tap into.

The company is also looking at upping its presence in tier 3 and 4 towns to boost growth, alongside increasing its focus on small and medium businesses.The firm will increase the number of system integrators it works with at the top level, as well as the number of channel partners.
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