U.S. Postal Service’s plan to reinvent itself: popsicle-scented stamps

Luke Sharrett/Bloomberg
Postage stamps are about to get an upgrade.

In the wake of a tough few years for the U.S. Postal Service, the agency has come up with a new way to stay relevant: popsicle-scented, scratch-and-sniff stamps.

Courtesy U.S. Postal Service

The post office announced Monday that it would begin selling the stamps, called Frozen Treats Forever, next month. Each of the stamps features an image of popsicles in various forms, ranging from fruity to chocolate. The exact scent will be the same for all stamps, and will be announced with the launch of the stamps on June 20.

The USPS posted a $1.3 billion loss in its second fiscal quarter, which it attributed to “inflexible” government policy, as well as inflation and a decline in the volume of first-class mail. The Postal Service, however, has seen growth in its package business, despite comments from President Donald Trump that the service was losing “billions of dollars” because of a “Delivery Boy” deal with e-commerce giant Amazon.com .

Trump in March incorrectly asserted that the Postal Service loses an average of $1.50 per delivery executed for Amazon.

That’s not the first time that Trump slammed the Postal Service. Last year he referred to the government agency as becoming “dumber and poorer” for losing money. The Postal Service has lost money for 11 straight years, mostly because of pension and health-care costs. While online shopping has led to growth in its package delivery business, that hasn’t offset declines in first-class mail.