LG celebrates 21 years in India with a new campaign

LG Electronics India on Friday launched a new campaign, themed #CelebratingTheNew, on the occassion of its 21st anniversary celebrations. The company said that 'Celebrating the new' is a fresh take on every lifestyle dynamics of parent-kid relationships in India. LG added that it released a video of a father and daughter depicting their journey with a motive of persuading one’s dreams.

Speaking of the campaign, Amit Gujral, Head Corporate Marketing, LG Electronics India, said: "The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones."

“Our 21 years long journey in India is a remarkable milestone, and we are determined more than ever before to develop innovative products and solutions that act as catalyst in offering better lifestyle to all its consumers,” Gujral added.