In a scale and spread unheard of before, over 70 lakh people in 17,200 centres across the world partook meals on the occasion of the 5th anniversary celebration of ‘Art of Giving’ on Thursday. Art of Giving (AOG) – a philosophy of life to spread the peace and happiness among the people in the society – was founded on May 17, 2013 by Prof. Achyuta Samanta, an eminent educationist, social activist, social reformer and Founder of KIIT & KISS. Since then, this day is celebrated as International Day of Art of Giving every year. The theme of this year’s celebration was ‘Pyaar Bhara Pack’ – or feeding with love – standing on the premises of ‘People’s Contribution, People’s Participation’.