Published on : Thursday, May 17, 2018
“Spice of Europe” campaign is intended to convey the image of Budapest as an energetic, creative and diverse city where visitors can find everything in a classic European capital, presenting both its authentic, historical side as well as innovative, vibrant aspects.
The campaign is being launched with a youthful, creative image, with a new tourism logo, website, TV promo spot, and creative content.
Special attention is being given to online media, to which 65% of the available funds are being devoted, while 25% of the budget will go on the campaign’s television presence, according to MTÜ CEO Zoltán Guller.
During the campaign, the MTÜ’s chief global media partner CNN, would broadcast the TV promo spot on some 900 occasions, reaching an estimated 250 million households.
Ads will also be telecast on board flights of airlines Iberia, Ryanair, British Airways, Lufthansa, American Airlines, and United Airlines. Hungarian low-cost carrier Wizz Air will feature an eight-page supplement on Budapest in its online magazine in June and July, which is expected to be seen by a potential five million passengers.
Ads would also appear in media in Budapest’s most important source countries for tourism in Western Europe, namely Germany, the U.K., Spain, France and Italy, as well as the United States.