Instagram is developing a new feature to show users just how long they spend on the app, its chief executive has confirmed.
The move by the photo-sharing site, headed up by Kevin Systrom, is part of a wider effort from technology companies to get people off their phones.
The "Usage insights" feature is expected to show the time a user spends on Instagram each day as well as their overall usage across an extended period.
Systrom admitted that the time people are spending online may be having a negative effect on individuals, and it was down to companies like Instagram to respond to the issue.
He said: “Understanding how time online impacts people is important, and it's the responsibility of...