Zivame, the leading player in the online lingerie market has appointed Amisha Jain as the Chief Executive Officer. Amisha will strengthen Zivame’s efforts in bringing innovative products for Indian woman and furthering growth by intensifying its omnichannel presence.
Amisha Jain was heading the Arvind Sports Lifestyle business and the Digital Center of Excellence for the Arvind group before joining Zivame. Amisha has insightful experience in leading growth and transformation initiatives for multi-national and domestic consumer goods and apparel brands.
An INSEAD and Mckinsey & Co. alumni, Amisha brings over 16 years of experience in technology, consumer and retail to Zivame. “Zivame is a revolutionary brand that has transformed the face of the Indian lingerie market with a differentiated product portfolio. I am excited to be part of the Zivame story and look forward to building on our innovation-led, consumer centric strategy to bring greater value to our consumers and stakeholders,” said Jain on her appointment as CEO.
Commenting on the appointment Shilpa Kulkarni, director of Zivame said, “We are excited to have Amisha lead the team at Zivame. Amisha brings a wealth of industry experience and we look forward to her contribution in making Zivame the go to brand for Indian women."
Launched in 2011 with lingerie ecommerce, Zivame has now extended into multiple categories and channels. It has presence in about 26 retail stores about 600 trade (multi-brand outlets).
Richa hit the news in January 2017 when Zivame, her lingerie startup was yet another pain point for investors running out of patience. Zivame has raised nearly 50 million dollars in three rounds from IDG Ventures, Kalaari Capital, Zodius Capital, Khazanah Nasional from Malaysia, media mogul Ronnie Screwvala and Ratan Tata.
In 2017 for reasons unknown and in what is attributed to an investor led decision, Richa Kar "stepped back from controlling daily operations" of Zivame. Although she still cites herself as CEO of Zivame on professional social media networks, Shaleen Sinha, the COO roped in from Aditya Birla group in November 2015 took over daily running of the business. Jain is Sinha’s successor. It’s all part of the continued rejig of upper management as investors try to get the leadership right for the lingerie company. In late 2017, Sumeet Yadav, the Nando’s India head was named Zivame’s executive chairman.
When she made way for a new CEO at the time, Kar is said to have been put in charge of strategy. On her professional social media accounts she lists herself as founder of Zivame and a digital entrepreneur, as Kar is cited as a seed investor of expense management startup Fyle. Zivame is now pivoting from just online to an omnichannel approach as it grows its physical store presence along with its own private label and more product categories.