Think American Elections Are Bad? Indian Voters Get 1,000 Texts a Day

In election season, campaigners are using the messaging service more to target voters, but its opaque nature makes it hard to hunt down sources of false content

For Gurupad Kolli, a 40-year-old lawyer who lives in a remote Indian village, the torrent of WhatsApp messages surging to his phone a few weeks ago meant one thing: election day was near.

They’re at turns strident, angry, buoyant, informative, misleading, gripping and confusing, he says. Some days he received as many as 1,000 of them through the popular messaging service. Pleased to no longer “depend on the mass media like newspapers,” the resident of Ramapur village in the southern state of Karnataka nonetheless also conceded...