Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

New deals are designed to lure the estimated 40% of the grocer’s shoppers who aren’t Prime members

Amazon.com Inc. is offering new discounts for Prime members shopping at its Whole Foods grocery stores, adding another perk to its membership program after a 20% price hike.

The online retail giant said it would knock 10% off already discounted items and each week cut prices on other products throughout the store. This week’s deals, for example, include half off wild-caught halibut, buy-one, get-one free 12-pack case of sparkling water and $2.99 for a pound of organic strawberries.

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