The Amazing Thailand Roadshow in Australia Has Successfully Concluded
Over 50 representations of Thai hotels, attractions and airlines exhibited their products and networked with the Australian trades last Wednesday (2nd May) in Melbourne, Thursday (3rd May) in Sydney and Monday (7th May) in Perth.
The roadshow was opened by the newly appointed Ambassador of Thailand to Australia Mrs. Nantana Sivakua. TAT Marketing Manager, Sherly Handjojo shared that visitor numbers and tourism revenue from Australia had increased, and there are numerous improvements with Thailand public transports from Phuket to Chiang Mai.
Tourism Authority of Thailand’s new marketing concept of Open to the New Shades, is being translated into three strategies – promoting Thai local experiences with Gastronomy in highlight, promoting secondary destinations such as: Chiang Rai and Trat and creating responsible tourism a balance for tourism, environment and community needs.
Melbourne guests were treated to a Thai contemporary performance at the end of the show, while Sydney guests had cooking demonstration by Chef Sujet Saenkham (founder of Spice I Am Restaurant). Perth had a unique guest speaker – Jack Thompson, an ultra-endurance adventure cyclist speaking of his Thai cycling experience.
