For the second consecutive year, Baltimore has consumed a higher percentage of Premier League soccer on NBC Sports platforms than any other U.S. TV market. And geographically, no region of the country watched more of the world’s most popular sports league than the Mid-Atlantic.
Among more than 200 markets, Washington and Richmond were tied for second and Norfolk shared fifth place with Austin.
Last year, Charm City ended D.C.’s three-year supremacy for matches shown on NBC and NBCSN only. Games appearing on CNBC, Telemundo, the NBC Sports app and other outlets do not figure into the overall count. In its fifth year as the Premier League rights holder, NBC Universal presents several matches each weekend on NBCSN and typically one on NBC.
Ratings do not measure cumulative audience. If they did, the largest markets would finish on top. Rather, they show the percentage of households watching a specific program.
Here are the top 10 markets for all matches that appeared on NBC and NBCSN:
1. Baltimore
2. Washington
(tie) Richmond
4. Providence
5. Norfolk
(tie) Austin
7. Dallas
8. Hartford
9. Kansas City
10. Raleigh-Durham
And here are the top 10 for matches that appeared on NBC only:
1. New Orleans
(tie) Providence
3. Richmond
4. Sacramento
5. Austin
6. Baltimore
(tie) Cincinnati
8. Norfolk
(tie) Washington
10. Memphis