Southwest Airlines Co.'s frequent flyer program, Rapid Rewards, held onto its title of Best Customer Service for the sixth consecutive year at InsideFlyer Magazine's Freddie Awards. Rapid Rewards was also named Program of the Year for the third in a row.
"Once again, we're honored to see the appeal of Rapid Rewards reflected in our Members' Freddie Awards votes," said Jonathan Clarkson, Southwest's Senior Director of Loyalty, Partnerships, & Products. "The satisfaction of our Customers is a key consideration for any decision we make here at Southwest. Our Loyalty program is designed to provide Members with flexibility, plenty of award seat availability and places to travel to, and the best overall service to fit their travel needs. Those are the elements that our Members value most, and that is what we'll continue to deliver."