SKM Egg aims to triple market share

SKM Egg Products, one of the largest egg exporters, is planning to triple its domestic market share and achieve ₹500-crore turnover by 2021-22, said a top official.

“Currently, we have 5% market share in the domestic market as we are mostly into exports,” said SKM Shree Sivakumar, managing director, SKM Egg Products Exports (India) Ltd. “Our vision is to reach 15% market share by 2021-22.”

The NSE-listed company posted a turnover of ₹218 crore for FY17 and ₹226 crore till December 2017. Eggs are exported to more than 26 countries, including Japan, Europe and Russia. On a daily basis, the company processes more than 16.5 lakh eggs per day of which 5.5 lakh eggs are processed in-house and rest procured from private parties.

Product introduction

During the current fiscal, the firm would be investing ₹18 crore in modernisation, expansion and new products. About ₹10 crore had been set aside for modernisation, ₹5 crore for new products and rest for expansion.

Promoted jointly by Tamil Nadu Industrial Development Company, this firm has six breaking machines in Erode with an installed capacity of 7,000 tonnes per annum, operating at 70% capacity. Out of the six breaking machines, three will be replaced with big machines and balance refurbished.

“As our production facility in Erode is over 20 years old, we are going to modernise this facility. Some amount will be spent on technology upgradation. New breaking machinery and dryer component will be imported from Italy. Besides, the processing capacity will be upgraded from 16.5 lakh eggs per day to 18 lakh eggs per day,” he said.

SKM Egg recently unveiled egg white cube, a ready-to-eat and ready-to-cook natural egg protein product under SKM Best brand.

“This is product has been developed in-house. It is done with an aim to increase the quality of protein consumption among public. Currently, it is available in Tamil Nadu and Karnataka,” he said.

“We are also studying the West Asia market for export. The product has a shelf life of 21 days and that’s a challenge,” he added.