Victorinox promotes an active Urban Outdoor lifestyle with launch of new collection
Victorinox, a heritage brand of 134 years and makers of the “Original Swiss Army Knife”, has launched its new campaign “Urban Outdoor”.
At the center of this theme are selected product innovations ranging across all product categories from the classic Swiss Army Knife, to kitchen knives, travel gear and watches. These collections are curated to meet the demands of the modern global citizens who like to be prepared for every day adventures.
With the launch of the key products for the “Urban Outdoor” campaign, Victorinox once again underlines its expertise as a multi-category brand that is the ideal companion for life’s adventures. Key innovations include the following products:
Original Swiss Army Knives
The exclusive Wood Collection of the “Original Swiss Army Knife” sees an addition to the range with the two models Spartan Wood / Huntsman Wood. Both models are practical pocket-sized toolboxes that are always at hand. The walnut wood gives it a handcrafted, tactile feel, while each tool is unique, thanks to the material’s natural grain. Both models are noble, lightweight companions that are made for everyday use and for every day’s adventure.
Household Knives
Elegant design meets high precision in the new Swiss Modern Collection. Every blade is formed of wear-resistant stainless steel to enable effortless cutting, and is combined with an ergonomically honed handle for ultimate comfort in warm European walnut wood. The Swiss Modern collection combines elegance and high-performance functionality to beautiful, durable and timeless table tools.
Travel Gear
The Altmont Collection features a variety of backpacks, such as this award-winning Deluxe Travel Laptop Backpack. This smart pack accompanies you on every journey through the professional landscape. The main compartment features a book-style opening for easy packing and includes a file divider, a zippered storage pocket, a stash pocket and a zippered pocket with easy-to-clean lining for toiletries. With the Deluxe Travel Laptop Backpack you can be confident that everything you need to stay focused and equipped is with you.
Watches
The I.N.O.X. Carbon limited editionis the latest addition to the I.N.O.X. watch collection. It comes with the exceptional engineering and high-tech specs of an I.N.O.X. watch and a carbon case that is 50% lighter and five times more resistant than steel and has withstand 130 extreme endurance homologation tests. With the protective bumper and a removable flashlight as well as a survival paracord strap dyed in international safety orange, this watch becomes synonymous for high-performance and adventure.
Adventures can be found in everyday life and thus it is important to be equipped with the right gear. Victorinox is renowned all over the world for its “Original Swiss Army Knife”, the perfect tool for every day adventures thanks to its multifunctionality. All other product categories are also inspired by the iconic design and multifunctionality of the “Original Swiss Army Knife”. Victorinox offers the right products to meet the high expectations of the modern global citizen who chooses an urban outdoor lifestyle.
