Jitendra Mishra ties again with Vikas Khanna

| | BHUBANESWAR | in Bhubaneswar

Odisha-born film producer and promoter Jitendra Mishra has once again collaborated with Michelin starrer celebrity chef Vikas Khanna to produce a feature film named ‘The Last Color’.

The first look of the film was released here on Thursday during the launching of the Cannes Producers Network at the ongoing 71st Cannes Film Festival in France..

Notably, Mishra had collaborated with Vikas Khanna earlier as the co-producer of a film on Vikas Khanna’s life journey ‘Buried Seeds’ directed by New York based filmmaker Andrei Severny.

The film was screened during the 74th Venice film festival in Venice Days in 2017.

‘The Last Color’ is based on a book of the same name Khanna had written some years ago.

The 90-minute film stars veteran actor Neena Gupta. The plot revolves around a Supreme Court order against an age-old tradition of not allowing widows in Vrindavan to play Holi. The film is about relationship, girl child empowerment and victory of the human spirit. “We have completed the shooting schedule last month, now it’s going for the post production and shall be ready by July this year,” said Mishra.

Born in Titilagarh, Mishra is one of the few Indian film producers and promoters, who have been able to create a benchmark in ‘alternative methods of film production, distribution and promotion at international level. Jitendra has been associated only with socially relevant films made for children and youth and which are a balance of the right content and creativity.

He has already been associated with the production, distribution and promotion of more than 110 films in all categories. Many of them have got worldwide acclamation and recognition.

Mishra has also designed and implementing one of the most credible and  unique film festival, ‘SIFFCY’. Awarded with the prestigious ‘Son of Odisha’, ‘Youth Icon’, ‘Youth inspiration’ and many other awards, Mishra has been in the Board of Directors for children and youth films,  CIFEJ.  He has been a member of Cannes Producers Network for last many years and invited as Jury to many leading international film festivals and forums.