Published on : Thursday, May 10, 2018
As the tourism industry’s international tradeshow TRENZ began in the Edgar Centre, AJ Hackett Bungy New Zealand co-founder Henry van Asch leapt 150 metres from a helicopter hovering above, in celebration of the company’s new Live More Fear Less campaign. Link: Henry van Asch Heli Bungy Dunedin.
Mr van Asch says the heli bungy launches will be a milestone year for the iconic adventure tourism business.
“This year, we turn 30 and we wanted to do something that acknowledges our place at the cutting edge of tourism globally, even after Henry van Asch, Co-founder, AJ Hackett Bungy
three decades. Live More Fear Less will resonate not only with the people taking on our experiences but in the challenges of everyday life”, says Mr van Asch
The new campaign features an inspiring two-minute film that tells the real-life stories of customers as they overcome their fears to take on the challenge of a bungy jump. The company’s brand has also had a refresh. Link: Live More. Fear Less.
Henry van Asch and AJ Hackett took bungy jumping to the world when they launched the first commercial bungy jumping operation at the Kawarau Bridge in Queenstown in 1988. Since then, the company has added other challenges, including ziprides, giant swings, ledge jumps, bridge climbs and a walk around Auckland’s Sky Tower ring.
New Zealand’s wide range of adventure activities makes it one of the top destinations for Indian travellers, who have a great affinity for adventure activities. Among all the experiences that Indian visitors explore, bungy jumping is popular. With the expansion of the existing tourism activities and launch of new attractions in various parts of the country, the love for Henry van Asch heli bungying at Dunedin.
New Zealand among Indians will only grow.
Later this year AJ Hackett Bungy New Zealand will reveal another world first when it launches a never-before-seen experience at the Nevis Valley in Queenstown.