"By empowering and trusting in our community we learned users want a fast, smooth, and clean user experience – something we call ‘burden-less’," said Pete Lau, CEO of OnePlus. "Beyond building the best possible Android phone, we work to provide more value to users by ensuring the smartphone experience is not dominated by bloatware and intrusive notifications. The creation of Team FSE (fast, smooth, efficient) helps create a recurring theme across all user reviews of OnePlus phone experiences as fast and smooth.”
The company is hosting an event where the device will be launched and recently sold the tickets for it too. OnePlus says that the tickets for the event were sold out under four minutes. Those attending the event will get some goodies from the company like a OnePlus Tote bag, baseball cap, a OnePlus Marvel Avengers limited edition Shirt, and more. Amazon Prime subscribers will also get early access to the sale, ahead of time, at 12 PM on May 21.
The company will also be hosting special pop-events around the globe including eight cities in India. The events in India will be held in Bengaluru, Delhi, Mumbai, Pune, Chennai, Hyderabad, Kolkata and Ahmedabad. During these events, customers will be able to experience and purchase the smartphone. The event will take place between 3:30 PM and 8MP on May 21, and between 11 AM and 7MP on May 22.