"What's changed is our ability to organise information and solve complex, real-world problems thanks to advances in Artificial Intelligence (AI)," he added. Betting big on AI, Pichai said there's a huge opportunity for this technology to transform many fields.
"Already we're seeing some encouraging applications in healthcare. We've also found that our AI models are able to predict medical events, such as hospital readmissions and length of stays, by analyzing the pieces of information embedded in de-identified health records," he said. "Another area where AI can solve important problems is accessibility," he added. During an earnings call in April, Pichai said that Google was ready for the European Union's General Data Protection Regulation (GDPR) to harmonise data privacy laws that would come into effect on May 25.
After four years of debate, the GDPR was finally approved by the EU Parliament on April 14, 2016. Organisations that fail to comply with the new regulation may face hefty fines. In a blog, Google said it was informing advertisers and publisher partners about changes to its ad policies.
"Google already requires publishers and advertisers using our advertising services to get consent from end users to use our services, as required under existing EU law. However, the GDPR will further refine these requirements," the post added.
"To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps in obtaining consent from their users," it added.