Ola in partnership with Tata Trusts launches ‘My Ride My Cause’

Ola, leading ride-sharing company has launched  ‘My Ride My Cause’ on its platform to crowdsource funds and support social causes by leveraging its vast network of millions of customers across India.

Ola has rolled out this special initiative through a unique partnership with Tata Trusts’ Alamelu Charitable Foundation (ACF). As a part of this initiative, Ola customers will have the option to contribute a sum of Rs 1 per ride. This sum will be crowdsourced and utilized towards lending support to improve cancer care in the country. Over the years, Ola has played a key role in building a stronger ecosystem for transportation thereby, having a deep impact on the quality of life in cities across India. Ola has worked collaboratively with various stakeholders to make this happen i.e. ensure reliable, affordable, and convenient commute at scale.

Ola believes that there is a lot that can be achieved together, for the well being and betterment of the society; leveraging its platform to reach out to customers to crowdsource support is a big step in that direction. Ola has launched this special initiative by collaborating with Tata Trusts and mobilise funds for cancer care.

R. Venkataramanan, managing trustee - Tata Trusts said, “Nationwide early cancer detection and access to quality care is a dire need. Tata Trusts is playing a facilitating role to establish infrastructure, develop protocols and trained personnel in partnership with multiple State Governments, NGOs, hospitals and clinicians across the country. However, this task requires collaboration between multiple stakeholders. We are grateful to Ola and are privileged to partner with them to support this noble cause”.