My/Mo Mochi Ice Cream hits almost 10,000 stores in 18 months: 'This business scaled at a pace no one was expecting'

Mochi dough is made with sugar, water, sweet rice flour, egg whites, corn syrup and corn starch
Mochi dough is made with sugar, water, sweet rice flour, egg whites, corn syrup and corn starch
My/Mo mochi – portable 110-calorie ice cream bites encased in chewy sweet rice dough – are now in almost 10,000 stores from Walmart and Safeway to Wegmans and Kroger after fewer than 18 months on the market.