This is Lenskart's third investment in less than a year
Lenskart has invested USD 500,000 in California-based startup ThinOptics Inc. The latter makes innovative reading glasses that can be attached to your phone, keychain, laptop.
“ThinOptics solves the problem of people forgetting to carry their reading glasses everywhere and often losing them too. At Lenskart, our vision is to revolutionise eyewear and, hence, this investment fits that vision. We have been testing ThinOptics with Indian consumers for last few months and the response has been phenomenal, " said Peyush Bansai, CEO, Lenskart.
"With this investment, we intend to work closely with ThinOptics’ California team for growing the India market as well as bringing more innovations in this area."
ThinOptics has patented designs that allow reading glasses to stay on your nose and you can tweak/mould them to get the best fit. These glasses have no temples, are super slim and look so cool that one can't notice them on the face.
"We will be making several new product announcements in the coming months that deliver on our brand promise to always have our glasses within reach, on the items you never leave home, without your phone, your wallet and keys," said David Westendorf, CEO, ThinOptics.
In 2017, Lenskart invested in Ditto, an augmented reality technology for trying frames online. This is Lenskart's third investment in less than a year.