When is a good time to have a quick snack? Any time, as long as you are an Indian. Little wonder, snack foods are a $4.5 billion market in India, growing at a compound annual growth rate of 11.8 per cent between 2018-21.
To grab a bigger bite of this market Future Consumer has launched a new television campaign for its Tasty Treats brand which comprises a range of snack foods such as popcorns, firangi bhujiasand digestive cream biscuits in the price range of Rs 20 to Rs 45. The campaign, titled #ChakChakChakChabao, has a montage film depicting a variety of scenarios in a typical ...
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First Published: Sun, May 06 2018. 21:20 IST
