LOS ANGELES—The ex-CEO of Ticketmaster wants to disrupt the ticketing business—starting with tickets.
Nathan Hubbard, who led the ticketing giant for four years after it merged with Live Nation Entertainment Inc., imagines a world where fans can walk up to a Beyoncé concert or a Super Bowl game and get in by showing nothing more than their faces. He has built what he hopes will be the first serious competitor Ticketmaster has faced in decades.
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