Published on : Friday, May 4, 2018
The CTO is also leading a state-wide promotion called “Welcome to Colorful Colorado” for welcoming summer visitors as well as the 6,000-plus international tourism professionals arriving in Denver this month for IPW, the U.S. Travel Association’s annual international trade show.
CTO Director Cathy Ritter said, “With IPW coming to our state for the first time in 27 years, Denver and Colorado has an exceptional opportunity to showcase what is most special about our state. With attendees representing more than 70 countries around the globe, we wanted to make it clear they can expect a warm welcome across Colorado.”
Tourism partners across the state are responding to the CTO’s call to share a photo or video showcasing what is unique about their destinations, while sending a big hello to the world. These photos and videos will be shared during National Travel and Tourism Week on the CTO social channels, including the Visit Colorado Facebook page along with the Colorado Tourism Industry Buzz, aimed at industry partners.
Images and videos also will be shared on social channels for both the U.S. Travel Association and Brand USA.
165,000 jobs are directly supported by tourism Colorado and the travel industry generates $1.2 billion in local and state tax revenues.
In 2016, Colorado welcomed 82.4 million visitors who spent $19.7 billion.