The Mitula Group Limited (ASX: MUA), a leading global classifieds group, had record revenue[1] and traffic[2] in April 2018. This continues to build on the record first quarter and reflects the strong start to the 2018 financial year.
Revenue for April 2018 was a record AUD 3.8 million, an increase of 44.7 percent over April 2017. The growth in revenue was all organically driven as Kleding BV (Fashiola), the most recent acquisition, was purchased on 2 March 2017 and its revenues were included from that date. April’s revenues are an increase of 8.6 percent over March 2018.
During April 2018, approximately 23 percent of revenue was generated from advertising and transaction-based products with the remainder generated from the traditional clicks based products. This is a result of the continued rollout of the Mitula Group’s ‘Closer to the Transaction’ strategy that focuses on increasing the value captured from each visit rather than relying on increasing the number of visits.
April was a record traffic month for the Mitula Group with the Company’s network of sites receiving 83.0 million visits, an increase of 39.0 percent over April 2017.
Gonzalo del Pozo, CEO of the Mitula Group, commented: “We are extremely pleased with our performance in April. The first four months of the year have delivered very strong growth for the business.
“The 44.7 percent year-on-year growth in April revenue is a result of the strong increase in traffic and the continued implementation of the Company’s ‘Closer to the Transaction’ strategy whereby we are focusing on extracting more value from each visit.”
“In addition, we are extremely pleased with the strong 39.0 percent year-on-year growth in April visits to 83.0 million. This shows that we have well and truly put behind us the traffic issues of 2017.”
The Mitula Group was founded in 2009 and is a leading digital classifieds group operating vertical search, portals, and transaction-based sites:
It operates 110 vertical search sites across property, employment, motoring, and fashion in 54 different countries and 21 different languages. These sites operate under the Mitula, Fashiola, Kleding.nl, Nestoria and Nuroa brands; and it operates 10 property portals in 9 South East Asian countries under the DotProperty and Thailand-property brands.
The Mitula Group generated a record 83.0 million visits in April 2018 to its network of vertical search and portal sites. The Mitula Group monetises visits to these sites through a range of products and services including:
• Clicks based revenues: Google AdSense and cost-per-click sales;
• Advertising based revenues: display advertising, listing sales (on portals), native ads, and other advertising products; and
• Transaction-based revenues: cost-per-acquisition, cost-per-lead and commission sharing products.
The Mitula Group customers include portals (property, employment, and motoring), online fashion stores, general classified sites, real estate agents, developers, and general display advertisers.
The Company listed on the Australian Securities Exchange (“ASX”) on 1 July 2015 and trades under the ASX code MUA.
SOURCE Mitula Group
1 Non-audited management accounts
2 Google analytics
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