Apple leads global tablet market, Samsung second

Apple led the global tablet market with 28.8% share in the first quarter of 2018 as tablet shipments reached 31.7 million - declining 11.7% from the same quarter last year, the International Data Corporation (IDC) reported on Friday.

Apple managed to ship 9.1 million iPads. Of that, 1.8 million were iPad Pro tablets, making Apple the leader in the detachable market as well.

Samsung with 16.7% maintained the second position although the company’s shipments declined 11.4% compared to last year.

The growing niche of detachable tablets like the Microsoft Surface and iPad Pro did experience more than 2.9% year-over-year growth and captured 15.3% share as newer models came into play.

Meanwhile, the decline for traditional slate tablets continued as vendors managed to ship 26.8 million units, down 13.9% from the prior year, according to IDC’s Worldwide Quarterly Tablet Tracker.

“Chrome OS’ entrance in the detachable market is a welcome change as Google is finally a serious contender from a platform perspective,” said Jitesh Ubrani, Senior Research Analyst with IDC.

“Combined with Microsoft’s efforts to run Windows on ARM, the detachable market is poised for strong growth in the near term,” he added.

Huawei grew 13% year-over-year, gained more than 2% of share sequentially, and climbed back into the ranks of the top three. Lenovo managed to grow 1.8% compared to the past year with most of the growth stemming from its detachable portfolio.

“Amazon.com slipped into fifth place though this does not come as a surprise as the company’s tablet shipments are highly seasonal,” the report said.