WESTBOROUGH, Mass., May 3, 2018 /PRNewswire/ -- BJ's Wholesale Club today announced that members can swipe right and build a wishlist of products on its mobile app.
"Our new discover experience brings the excitement of the in-club treasure hunt to our mobile app," said Rafeh Masood, senior vice president and Chief Digital Officer at BJ's Wholesale Club. "By swiping right on a personalized selection of products, members can build their own wishlists. This new feature is easy to use and we believe it makes our app fun as well as convenient."
The new discover feature lets shoppers explore new products and easily swipe right to add to a wishlist or left to dismiss a product. Using machine learning, the discover experience will be personalized to each user based on previous selections they've made through the swipe right or left process.
About BJ's Wholesale Club, Inc.
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is the leading operator of membership warehouse clubs in the Eastern United States. The company currently operates 215 clubs and 134 BJ's Gas® locations in 16 states.
BJ's provides a one-stop shopping destination filled with top-quality, leading brands, including its exclusive Wellsley Farms® and Berkley Jensen® brands, along with USDA Choice meats, premium produce and delicious organics, many in supermarket sizes. BJ's is also the only major membership warehouse club to accept all manufacturers' coupons.
Visit www.BJs.com, and for exclusive content find us on Facebook, Twitter, Pinterest and Instagram. BJ's is wholly owned by affiliates of Leonard Green & Partners, CVC Capital Partners and its management team.
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SOURCE BJ's Wholesale Club