U.S. cheese makers are in a sticky situation. They can’t call many of their popular cheeses by their common names anymore when selling them in many markets outside the U.S.
The Sartori Co. cheese factory in Plymouth, Wis., has been making Asiago, Parmesan and other popular cheeses according to European recipes for decades and recently began exporting them. Last year, for export versions of those two cheeses, Sartori had to trademark new names, leading to the birth of “Sartiago” and “Sarmesan.”
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