Paytm Mall, owned by Paytm Ecommerce Pvt. Ltd recently announced the launch of its connected Point of Sale (PoS) solution for retail stores, empowering shopkeepers to manage their offline and online customers. The company has forayed into a strategic partnership with Asus India to implement this connected PoS solution at ASUS retail stores.
Paytm Mall has also unveiled the exclusive online launch of Vivobook X507 on its platform, available through Asus offline retail stores.
Furthermore, the company would be enabling Asus offline stores with its innovative "Digital Experience Zone" and Paytm Mall QR, encouraging customers to order ASUS products from within the store.
"We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores. In our country, up to 80 percent of offline retail stores do not have the necessary technology to manage their inventory and are not equipped to join the online commerce revolution. Our Offline-to-Online (O2O) model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS. They can now cater to walk-in customers conveniently and can also fulfill online orders locally through this connected PoS system. In the first phase, we are enabling Asus branded offline stores and will soon be expanding further," said Amit Sinha, COO, Paytm Mall.
"We are thrilled to partner with Paytm Mall and launch the Vivobook X507 which we are confident with its incredible aesthetics and specs will perform well among the affordable range of laptops in the market. In addition, we are really looking forward to the implementation of innovative customer centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall. This partnership enables us to empower our partners and provide them with a wide range of digital network leading to a more superior quality shopping experience for our consumers," said Leon YU, Regional Head South Asia and India, Asus India.
Asus is the first brand to launch a laptop in its O2O channel, offering the same price across online and offline.
The Vivobook X507 is an affordable compact, lightweight laptop with key features including NanoEdge display with a 8.1mm slim bezel for immersive viewing, a fingerprint sensor for quick and easy logins with Windows Hello.
Further, the X507 is extremely portable, with an overall weight of just 1.68kg.
The X507 supports fast charging, requiring only 49 minutes to charge a near-flat battery to 60 percent.
In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.
The ASUS X507 series will be available starting Rs. 21,990 including Rs. 2000 Paytm Mall cashback.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)