Pringles, Emerging Markets Lift Kellogg Sales

Comparable sales fell in Kellogg’s U.S. morning foods division as cereal consumption remained soft

Kellogg Co. said Pringles chips, Eggo frozen waffles and demand in emerging markets helped the food maker post a strong quarter even as cereal sales in the U.S. remained soft.

Kellogg’s revenue rose 4.7% to $3.4 billion overall in the first quarter, helped by last year’s $600 million acquisition of protein bar maker RXBAR. On a comparable basis, sales were up 0.6%.

“We...