GENEVA: Prime Minister Narendra Modi is far ahead of other world leaders, including US President Donald Trump, when it comes to popularity on Facebook, according to a new study which said 43.2 million people follow the Indian premier on the social media platform.Trump, who rules the other social media platform Twitter, is in second place with 23.1 million followers, according to the new study ‘World Leaders on Facebook’ released today by Burson Cohn & Wolfe. The study analyses the activity of 650 Facebook pages of heads of state and government and foreign ministers from January 1, 2017 using aggregate data from Facebook’s Crowdtangle tool, it said in a statement.Over the past 14 months, the Facebook page of Trump had by far the most interactions of any world leader on Facebook, with a total of 204.9 million interactions (defined as the total number of comments, likes and shares), almost twice as many as Modi with 113.6 million interactions, the study said. Modi, 67, has always encouraged use of social media platforms to stay in touch with the public.

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