INNOVATING TO STAY AHEAD

Knock on wood for success

Innovating in tandem with today's changing market conditions is necessary for small and medium enterprises to stand out. The Business Times looks at what three Singapore SMEs are doing to shake things up in their various industries - through innovation.

Pacific Forest Products MD Jason Chang says the quality of Onewood is better than natural timber, the cost of production is on par, and sale of the product is the same.

BT PHOTO: YEN MENG JIIN

Singapore

WHEN Jason Chang started his venture into the wood business, all he had was a table and a typewriter - and "no money".

Life was tough back in 1988 when he started Pacific Forest Products, a small and medium enterprise engaged mainly in the trading of timber. Mr Chang