This article was written and published in Spanish and has been translated into English. Click here to read the original article.
Speed, transparency and security are the three pillars that will define the supremacy of the advisors in the face of technological advances.
Doing business in the 21st century requires adaptation and welcoming the change, and the real estate market isn't exempt from this rule.
"As companies and as one of the strongest and most important industries in the country, we have two options: to see the change happen or react to it. We need to be prepared to face the new order of things and offer the best customer service," says Karim Goudiaby, CEO of Vivanuncios, the real estate portal of eBay, and speaker of the Great Real Estate Event.
But shouldn't it be ideal to anticipate this in the field of real estate?
That is the question that gives rise to Goudiaby's presentation: "The extinction of the real estate consultant and the technological future of real estate in Mexico."
"I, as a consumer, when I experience technological changes I embrace them, I like to see how those advances come and destroy industries because that is the best thing that could happen to them. Why do not real estate agents think the same about their customers and together we avoid a disruption that takes us unawares? No one can save the advisors if the day comes when the purchase of a real estate becomes a 100% digital process and the figure of the agent disappears as an intermediary. We must avoid it by getting ahead of that moment," he warns.
The first step is to stop taking notes about a client in a notebook and use tablets or smartphones with basic applications that allow them to do effective searches by client and follow them quickly and easily. Then, he says, Goudiaby, you have to focus on acquiring 3 essential qualities:
The customer expects speed, uses technology to streamline their process: facilitates visits with professional photos or prequalifies offers through the use of virtual reality or augmented reality.
Buying a property is an important investment in life, the client will want to know the details at every step of the process. For this, you must offer them effective communication in real time.
Collecting and safeguarding customer information in the cloud not only allows for more security guarantees, but also the possibility of using that data to continue the relationship.
At the end of the day, establishing a strong relationship with end-game customers is what will make the difference between moving forward in the digital age or staying on the road.
This article was written and published in Spanish and has been translated into English. Click here to read the original article.