Indian consumer products market sees 13.5% growth in FY18

India’s consumer products market grew 13.5% in FY18, with eight of 10 leading companies posting double-digit value growth, indicating a revival in consumption after more than five years of single-digit expansion. Dairy maker Amul led the pack.

Growth was fuelled partly by the low base following demonetisation, a good monsoon, improving market sentiment after the introduction of the goods and services tax (GST), newer launches and increased consumer promotions.