In the latest viral video to join our charts, BMW invites drivers to break away from the heard.

The brief 15-second clip, named "Be the One Who Dares" begins with a woman sitting at her desk in a mundane cubicle farm. A ladder appears and she climbs up.

The narrator remarks, "In a sea of conformity, there's always one that breaks away from the herd." The woman is then shown driving a BMW X2, one of the automaker's newest models.

The video had 468,578 views, good for 10th place, according to the rankings compiled by Visible Measures.

-62%

Feel Alive

-47%

Hyundai x 2018 FIFA World Cup

-47%

Beyond the Battery

Returnee

Discover the First Ever Ford Eco Sport

-43%

All-New Buick Enclave

Returnee

2018 Hyundai Trailers

-50%

Take a Millisecond and Make it Last Forever

Returnee

A Month for Honda Cars

-52%

Long Distance

NEW

Be the One Who Dares

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

Viral video rankings for week of 4/30/2018

BMW breaks away from the herd