Walt Disney Company announced a partnership with Twitter on Monday, that will entail launching live content and advertising from various Disney companies on the social media platform.

The news sent Twitter's shares up roughly 5 percent in midday trading.

In a press release from ESPN, a network owned by Disney and one of the participating Disney companies, will announce regular live shows that are in development and that will be aired on Twitter once approved.

Other participating Disney companies include ABC, Disney Channel, Freeform, Marvel and Radio Disney.

Visit Markets Insider for constantly updated market quotes for individual stocks, ETFs, indices, commodities and currencies traded around the world. Go Now!